
Integrated quality framework for Venlo city centre officially approved!
We’re proud to see our vision and strategy for the Integraal Kwaliteitskader Binnenstad Venlo (Integrated Quality Framework for Venlo City Centre), officially adopted by the Municipal Executive (Mayor and Aldermen), marking a major step forward for Venlo’s inner city transformation!
Through our vision for the IKBV, Venlo’s city centre is positioned at a pivotal moment of change. Recognising that the city centre was once primarily retail focused, our strategy guides its evolution into a vibrant mixed‑use urban environment, steering from “a place to buy” to “a place to be”.
Making Venlo legible through history and landscape
A key strength of our approach lies in our close collaboration with cultural-heritage consultant Van Meijel. It enables us to make the city legible by rediscovering historic elements, spatial structures, and narratives to form a coherent urban story. With the IKBV, we are consciously working towards revealing, reinforcing and carrying Venlo’s distinct identity forward.
“This project marks a key moment in the spatial quality of Venlo’s city centre, translating its history and identity into a landscape-led strategy that shapes its future developments.”
— Anashwara Jayakumar, Landscape designer, OKRA
Key urban connections strengthening access, landscape and identity
Our framework forms a central component of the broader Plan Binnenstad 2030 (City Centre Plan 2030) and aligns with the Omgevingsvisie Venlo 2040 (Environmental Vision Venlo 2040). Its power lies in its ability to consolidate a wide range of existing policies into a coherent, realistic, and futureproof strategy. By translating ambition into clear spatial and programmatic anchors, the framework offers a practical foundation for future developments to ensure a recognisable, sustainable, and attractive inner city.






